Digital Marketing Specialist & UI/UX Designer

Ireen
Tinashe
Mutasa

Analytical, strategic, and design-led — merging data-driven marketing with high-converting user experiences tailored for impact.

tinashemutasa27@gmail.com +263 775 593 330 Harare, Zimbabwe
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Harare, Zimbabwe · 2026

Core Competencies

What I
bring to the table

01
Digital Marketing
Performance marketing, social media management, growth marketing, content strategy, and conversion rate optimization.
02
SEO & Analytics
Technical SEO auditing, keyword research, algorithm analysis, Google Analytics, competitor insights, and performance reporting.
03
UI/UX & Design
Figma, low and high-fidelity wireframing, user journey mapping, interface design, typography, and localized digital branding.
04
Frontend Dev
HTML5, CSS3, Python fundamentals, responsive web layouts, and mobile-first application frameworks for data-efficient rendering.

Professional Experience

Where I've
worked

Jan 2026 – Present
Digital Marketing Trainee & Web Developer
Jan 2026 – Present
Digital Marketing & Design Specialist

Digital Marketing Trainee
& Web Developer

Uncommon.org — Harare, Zimbabwe

  • Completing rigorous professional training in advanced digital marketing ecosystems, SEO, and audience segmentation.
  • Building interactive frontend components using HTML, CSS, and Python, ensuring compatibility across diverse mobile network conditions.
  • Participated in 50+ technical assessments and practical design sprints covering user experience, typography grids, and digital architectures.
  • Engineering localized product concepts focused on resource optimization, high visual clarity, and data-efficient asset rendering.

Digital Marketing &
Design Specialist

Contract / Project-Based — Harare, Zimbabwe

  • Formulated comprehensive digital positioning strategies and competitive marketing analyses for local commercial proposals.
  • Mapped complete digital user journeys and designed low-fidelity to high-fidelity wireframes in Figma, bridging audience acquisition and product engagement.
  • Developed targeted SEO-driven content structures and localized branding architecture to drive high-intent regional traffic.
  • Leveraged HTML, CSS, and Python to oversee structural health, landing page optimization, and analytical conversion funnels.

Key Projects

Selected
work

01

Branding & Marketing Strategy

Liam's Daycare

Developed an end-to-end commercial feasibility and marketing acquisition blueprint for a Harare CBD daycare, projecting structural operational margins and identifying primary digital audience touchpoints. Architected the entire visual brand ecosystem and designed secure online customer onboarding journeys.

02

App Design & SEO Architecture

Recover Emergency Services

Created comprehensive multi-platform wireframe architectures and strategic positioning metrics for an emergency dispatch mobile application. Configured structural SEO frameworks and low-bandwidth user journey optimization protocols for immediate reliability across regional mobile browsers.

Skills & Education

Tools &
foundation

Design & Analytics Tools

Figma Google Search Console Google Analytics SEO Auditing Toolkits Git Visual Studio Code

Technical Languages

HTML5 CSS3 Python

Frameworks & Methodologies

Responsive Design Mobile-First Optimization Performance-Led Copywriting Conversion Rate Optimization

Languages

English Shona

2026 – Present

Advanced Digital Marketing, UI/UX Design & Frontend Systems

Uncommon.org — Harare, Zimbabwe

Intensive specialization covering Search Engine Optimization, Digital Brand Management, Figma Interface Design, User Experience Architecture, and Responsive Software Development. Includes 50+ technical assessments and live design sprints.